Fort-a-Thon
We were thrilled to provide Wardrobe Styling for Fort-a-Thon, Ronald McDonald House BC & Yukon’s first-ever pillow fort fundraiser, created in partnership with Cossette West. From out-of-home takeovers and digital campaigns to influencer activations and fort-inspired experiences, this imaginative initiative redefines Family Day as a time of connection and generosity. Our styling work helped bring warmth, playfulness, and authenticity to the campaign’s visuals, amplifying the spirit of building forts for a cause.
“The Fort-a-Thon gives families a chance to connect, create joy, and make a tangible impact. You’re not only sharing in a moment of togetherness, but bringing comfort and hope to families in need.”
- Stephanie Mosher, VP of philanthropy at RMH BC & Yukon.
Client: RMHC Yukon & BC
Agency: Cossette West
Creative Director: Pierre Chan
Art Director: Shona Massey
Photographer: Clinton Hussey
Production Design: Aaron Hall
Retoucher: Kevin Lanthier, Laara Cerman
Wardrobe Styling: LUCKY LUCY CREATIVE
HMUA: Anya Ellis