It’s Never Just Coffee

LUCKY LUCY CREATIVE provided wardrobe styling for the still photography campaign supporting, It’s Never Just Coffee; Starbucks Canada’s largest brand initiative in nearly 35 years. Shot by photographer Janick Laurent and produced by Coup & Co., the stills ran alongside a national multimedia campaign celebrating everyday moments of connection at Starbucks stores across the country.

Our styling approach focused on authenticity and subtle storytelling, helping shape visual narratives that reflect the real, relatable people who make up Starbucks communities from young interviewee to mom and daughter reconnecting over a drink. Each wardrobe look was thoughtfully curated to feel current, lived-in, and emotionally grounded, supporting the brand’s core message of meaningful connection.

The campaign launched on April 21, 2025, and was featured across national TV, digital, social, and out-of-home placements. We’re thrilled to have played a part in bringing warmth and humanity to such a milestone moment for one of Canada’s most recognizable brands.